Radical User Intelligence: Moving Past Keyword Research
From: searchengineland.com
mayo
13
Marketers have been advising strategy and tactics by “search” keyword research for well over a decade. We pretty much all know by now that keyword “inventory” has various tails including search frequency (number of searches), seasonality (when), cost-per-paid-click, CPM (cost per thousand impressions), SEO attainability, geo-location and user-intent (query objective). All these years later [...]
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