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The VMA’s: A look back via Twitter

septiembre 8

Music fans everywhere flocked to Twitter last night for MTV’s Video Music Awards, casting their votes, following their favorite artists and contributing to a huge volume of #VMA buzz. Twitter chatter boomed for hashtags surrounding the “Most Sharable Video” twitter vote, and it proved to be a close race.

#VoteOneDirection came out on top, racking in 27,972,134 total tweets throughout the week leading up to the VMA’s, just edging out #VoteBieber which received 26,563,153 votes. 
Fans weren’t the only folks tweeting – nominees, performers and other VIP’s (including Olympians) shared their journeys behind the scenes. Here is a sampling of celeb tweets from last night’s big show:

Amazing day at #VMA‘s…
— the wanted (@thewantedmusic) September 7, 2012

Getting ready to hit the #vma stage! #girlonfire here we go!!! LET’S FLY! ;-)
— Alicia Keys (@aliciakeys) September 7, 2012

I’ll be your Mrs. Robinson… RT @niallofficial: @katyperry looks like its official … me and you…
— Katy Perry (@katyperry) September 7, 2012

What a lovely night, we found love 4 the win! Was all sorts of awesome watching this at home like i did when i was a kid. SWIFTY IS SO CUTE
— Lady Gaga (@ladygaga) September 7, 2012

My cousin Zach and I getting ready to walk the red carpet at the #VMAs!…
— Missy Franklin (@FranklinMissy) September 6, 2012

Had so much fun tonight at the VMA’s with my girls it couldn’t have been better!!! ❤…
— Gabrielle Douglas (@gabrielledoug) September 7, 2012

Until next time!
Grace Chu Lee – (@gracelee)

TV Partnerships

#DNC2012 Night 3: Obama’s speech sets records

septiembre 7

Today’s highly-anticipated event in Charlotte was the single biggest day of both conventions. President Barack Obama’s (@BarackObama) acceptance speech at #DNC2012 set a new record for political moments on Twitter, with 52,756 Tweets per minute coming just after its conclusion.

The Democratic National Convention has driven an incredible amount of Twitter conversation since the very first day— through the close of the official proceedings, we have seen more than 9.5 million Tweets sent about the events in Charlotte. Just the final day of the convention delivered roughly 4 million Tweets— approximately equal to the total number from the entire Republican National Convention.

Many of today’s 4 million Tweets were sent during the President’s acceptance speech. @barackobama delivered a great collection of tweetable lines this evening, and Twitter responded accordingly. His five top peaks in Tweets per minute were actually all higher than any other moment for a speaker in either convention. The moments in his speech that elicited the biggest Twitter reactions were:

-43,646: “I’m no longer just the candidate, I’m the President”
-39,002: “I will never turn medicare into a voucher”
-38,597: Discussing Medicare
-37,694: “We don’t think government can solve all our problems…”
-34,572: Quips about the Olympics and “Cold War mind warp”

Vice President Biden’s (@JoeBiden) speech also inspired a fair share of Tweets, peaking at 17,932 TPM. Another notable moment was former Rep. Gabrielle Giffords’ (@GabbyGiffords) moving delivery of the Pledge of Allegiance, with 3,278 TPM— higher than any of the next three speakers who followed her.

In addition to the commentary from political pundits, the stars were out on Twitter tonight sharing their own views of the President’s performance:

Thank you Mr. President. I’ll never forget that speech.

— Adam Levine (@adamlevine) September 7, 2012

Wait. If President Obama is at #DNC2012, that means… this is just an empty chair in my living room! CLINT EASTWOOD LIED TO ME.

— Wil Wheaton (@wilw) September 7, 2012

Gabby Giffords just led the Pledge of Allegiance at #2012DNC and made me cry. #hero

— Elizabeth Banks (@ElizabethBanks) September 7, 2012

President Obama brought it home tonight!! Not one group can do it alone, only together can we make a difference!!

— Jimmy Rollins (@JimmyRollins11) September 7, 2012

that is a speech to be remembered.

— Lady Gaga (@ladygaga) September 7, 2012

Today alone, there were more than 4 million Tweets written specifically about the convention. For context, there were only 1.8 million total Tweets sent globally, about all topics on Election Day in 2008.

With the general election season officially begun, we’re looking forward to seeing how the conversation develops around the Presidential debates and the tireless stumping on the trail. We’ll be tracking it closely, noting the big moments and watching the candidates’ respective Twitter Political Index scores. With the conversation about the 2012 election happening on Twitter, the road to Election Day 2012 will be paved in Tweets.

Posted by Adam Sharp, Head of Government, News, and Social Innovation (@AdamS)

Front row Tweets for #FashionWeek

septiembre 7

As fashion VIPs arrive in the Big Apple for Fashion Night Out and New York Fashion Week, you can keep up with the who, what, when and where on Twitter. This week will be packed with the freshest fashion fun: events kick off today and run through next Thursday, September 13. Whether you’re at home or styling downtown, be among the first to spot next spring’s hottest trends and catch all of the behind-the-scenes moments.

Keep up with #FNO (Fashion Night Out)

Fashion Night Out (originally created by @Anna__Wintour) happens worldwide today, September 6th. In celebration of its fourth year, editors, celebs, fashionistas, models and designers will showcase special limited-edition designs, performances and much more. Here’s just a few of the models and celebs that will be on scene for #FNO.

Your front row seat to all the action

Get closer to the action throughout New York Fashion Week by joining the Twitter conversation. Use the #NYFW hashtag to discover the week’s most memorable, fun, unexpected moments in real time.

To complement your Fashion Week experience, we’re also unveiling a special ‘Get started on Twitter’ page about fashion for you. Follow the accounts we suggest on this page for your go-to stream of the latest fashion and design news even after Fashion Week is over.


We’ve teamed up with who’s-who in the fashion industry to offer you a behind-the-scenes look at the week’s biggest moments using this hashtag. Follow all of the accounts below for an exclusive look into the #DayInTheLife of NY Fashion Week’s VIPs. Most will be tweeting their journeys to the runway, showcasing behind-the-scenes photos of makeup sessions and shoots, after-parties and lots more:

  • @StylewatchMag – PEOPLE Magazine editors Kate Hogan, Alex Apatoff, Catherine Dash and Zoe Ruderman
  • @BadgleyMischka – Famed red carpet designer duo Mark Badgley and James Mischka
  • @WhoWhatWear – Editorial Director & Co-Founder Hillary Kerr
  • @MatchbookMag – Editorial Director Katie Armour
  • @JosephinSkriver – A model who’s walked 50+ shows in Milan, Paris and New York
  • @Barbara_Fialho – Brazilian model who hit the big time after modeling for Rio Fashion Week
  • @Jess_Stam – Forbes named this Canadian supermodel as one of the “World’s 15 Top-Earning Supermodels” in 2007
  • @missjourdandunn – British model known for her Prada runway debut
  • @DariaStrokous – Daria tweets about her adventures as a model, actress and photographer
  • @GintaLapina89 – Rap, swim and volleyball enthusiast Ginta shares her supermodel adventures

The #DayInTheLife Tweets are rolling in:

Cosy in a robe :) morning fittings :) #dayinthelife #nyfw…
— Josephine Skriver (@JosephinSkriver) September 5, 2012

Backstage from my first show of the season!! :D Richard Chai #dayinthelife #nyfw
— Josephine Skriver (@JosephinSkriver) September 6, 2012

Meeting with the PR team to review the seating chart. #NYFW #dayinthelife…
— Badgley Mischka (@BadgleyMischka) September 6, 2012

Key accounts to follow

Here’s a preview of a few accounts below.
To see more, visit our ‘Get started on Twitter’ fashion page:

Don’t miss any of the backstage chaos and creativity as beautiful people make the scene uptown and downtown for #FNO and all of #NYFW. With Twitter in hand, you don’t have to be in New York to experience any of it — it’s coming right to you.

Jenna Mannos – (@JennaMannos)
Media Team

Tune in and tweet in to the #VMA’s

septiembre 7

The biggest and brightest stars will take the stage tonight at the Staples Center in Los Angeles for the MTV Video Music Awards, live-tweeting along with @TwitterMusic.

Though the show officially starts at 8 p.m. ET, there has been no shortage of pre-VMA buzz on Twitter, as users tweet their vote for the night’s live-social voting category: “Most Sharable Video”. Using the hashtags #votebieber, #voteonedirection, #votegotye, #votebeyonce and #votecarlyrae, tweeters can cast their vote, and then experience the results, which will be announced live during the show. Until then, people can see over 52 million votes that show which artist is winning in real time.

Tick tock, you guys. #VoteBieber, #VoteOneDirection, #VoteCarlyRae, #VoteBeyonce, #VoteGotye! Results at
— MTV (@MTV) September 6, 2012

Twitter users can also get closer to the action by using the hashtag #VMA, or following celebrity and musician live-tweets throughout the big night as they make a grand entrance on the red carpet, pose with their Moon Man, or get down at the after party.

First glance at the stage…lookin INSANE in here!!
— Alicia Keys (@aliciakeys) September 5, 2012

My view from inside the VMA DJ booth! Got a little TV in there so i can watch the show haha
— Calvin Harris (@CalvinHarris) September 6, 2012

Check out all of the official live Tweeters below:



Tune in and tweet in for all the action!

Tatiana Simonian – (@tatiana)
Head of Music

#DNC2012: Bill Clinton tops night two

septiembre 6

President Bill Clinton took the stage in Charlotte tonight and fired up Democrats in the arena and on Twitter alike. The 42nd President saw the highest spike in Tweets per minute of the night right at the end of his speech: 22,087. Interestingly, though this peak was higher than @MittRomney’s highest last week in Tampa, Clinton’s was less than @MichelleObama’s peak last night.

#DNC2012 “We’re all in this together”-Bill Clinton. #amazing #speech best day ever.…

— Valerie Barnes (@valerie3393) September 6, 2012

The peaks from his speech came at the following moments:
-Discussing Obama’s job record: 16,115 TPM
-Urging the audience to vote for Obama: 15,266 TPM
-“All in this together” statement: 15,111 TPM
-Discussing Hillary Clinton’s role, and “blood sport” line: 14,538 TPM
-“Takes some brass” quip: 14,393 TPM

The peaks of the rest of the night belonged to two high profile women: Sandra Fluke (@SandraFluke) with 6,863 TPM and Elizabeth Warren (@ElizabethForMA) with 6,472 TPM.

And all that conversation added up. Through the end of night two, there have been more than 5.5 million Tweets sent about the #DNC2012.

Prominent Democratic party members took to Twitter to voice their support for their party’s speakers, and some color commentary, throughout the evening:

What a night of speeches by @elizabethforma & Pres. Clinton tonight expressing our shared progressive values & need to re-elect @barackobama

— Kirsten Gillibrand (@SenGillibrand) September 6, 2012

I believe this guy Clinton has a future in this business.

— Paul Begala (@PaulBegala) September 6, 2012

This is a great speech. Cooperation not conflict. No side has a monopoly on good ideas. He’s speaking truths which I try my best to live by.

— Cory Booker (@CoryBooker) September 6, 2012

#BillClinton is doing a great job. So, let me listen and tweet later. #DNC2012

— Donna Brazile (@donnabrazile) September 6, 2012

Clinton’s freestylin’. Apparently not reading from a teleprompter or script for large segments of speech… #Current2012 #DNC2012

— Jennifer Granholm (@JenGranholm) September 6, 2012

Tomorrow night we’ll be watching closely as President Obama delivers his acceptance speech. His Twitter Political Index score has continued to rise over the course of the convention— climbing 36 points since Monday. Will his big speech drive it higher? Stay tuned to @gov for more updates.

Posted by Adam Sharp, Head of Government, News, & Social Innovation (@AdamS)

Get Started: NFL on Twitter

septiembre 6

At 8:30 p.m. ET tonight, the @NFL season will officially commence at Cowboys Stadium, where the Super Bowl champions @Giants take on their division rivals the @DallasCowboys.

With all NFL teams and a majority of players having an official presence on Twitter, fans can get closer to their favorite teams and athletes with these three steps:

  • Follow: Click “follow” for breaking news, behind-the-scenes stories, starting lineups, exclusive photos and insights from the teams. 
  • Enjoy: You don’t have to tweet to enjoy Twitter. You can just take in the experience, or voice your passion for your team. It’s up to you. 

While the season kicks off today, NFL players and fans have been in full-on football mode for a month, sharing their journeys, one Tweet at a time. Since Super Bowl XLVI, NFL chatter on Twitter has seen major spikes in activity.

Highlights include:

@RGIII sharing his journey through the NFL draft in April, training camp in the summer and the pre-season.

HAIL TO THE REDSKINS!!!!It’s an honor to be your quarterback#CantWait
— Robert Griffin III (@RGIII) April 27, 2012

A twenty percent increase in NFL Tweets during the first preseason game on Aug. 5 (@saints vs. @azcardinals) versus last year’s HOF game.

Great team effort tonight. We will always take a win! Now off to New England to practice w the Pats for a few days
— Lance Moore (@LanceMoore16) August 6, 2012

A newly-crowned America’s team, at least according to the most mentioned team handles in the last 30 days:

  1. @Steelers 
  2. @DallasCowboys 
  3. @Giants 
  4. @Patriots
  5. @Saints 

With only minutes left until kick-off, here is a “get-started” page crafted just for NFL fans. Check it out to follow your favorite teams, players and coaches.

Omid Ashtari – (@omid)
Head of Sports & Entertainment

Big Brother Gives the Tweeter the Vote

septiembre 6

Twitter is bringing Big Brother (@CBSBigBrother) fans even closer to the on-screen action in what is already one of television’s most social and interactive series. For the first time ever in primetime reality television, @CBSBigBrother followers can influence components of the show via a Twitter vote!

In its 14th season, Big Brother has started to incorporate Twitter into the broadcast – from showing live Tweets from viewers on air to allowing viewers to influence components of the show decided by a live Twitter vote. Ratings are on an upswing and so is the Twitter buzz. Compared to last season, the show has nearly 4x increased Tweets per episode on average (54.5K vs.11.3k per BlueFin Labs).

During last Thursday’s record-breaking episode, which surpassed its previous single-episode record for social comments, fans voted in the live Twitter poll using the hashtag #bbReward or #bbPunish to reward or punish the eliminated Houseguest who dropped out of the episode’s “Head of Household” competition. Over 64,000 Tweets streamed in from viewers on those two hashtags alone.

Vote now! #bbreward #bbpunish
— Big Brother on CBS! (@CBSBigBrother) August 31, 2012

In addition to live-voting, Twitter fans can follow two other Big Brother Twitter accounts to stay up-to-date on what’s happening inside the house. @BigBrotherScoop gives fans insider production updates and @BigBrotherHoH allows the Head of Household to tweet daily messages to viewers and fans. Tune in tonight for the next episode of #bb14!

Posted by Grace Chu Lee, TV Partnerships (@gracelee)

More Tweets across the web

septiembre 5

Today we’re launching a new tool that makes it easy to embed interactive timelines of Tweets on any website. Whether it’s an author’s Tweets alongside their blog, a hashtag about an event like #DNC2012, or a list of competitors at the US Open, Tweets add a live, real-time dimension to articles, news reports, and the web at large. These new embeddable timelines enable publishers, writers, developers, and any Twitter user to drop a rich, interactive piece of Twitter into their websites.

When you browse websites that have embedded a Twitter timeline, you can now interact with it in the same way you do on Expand Tweets to see photos, media, and more. Start a conversation from the Tweet box, follow users that you discover, and reply to, retweet, or favorite Tweets directly from the page.

We’ve added a timeline for @twitter here on our blog, in the sidebar to the right. Go ahead and try it, or take a look at some other great examples of embedded timelines:

  • ESPN is embedding a US Open Tennis list to display all of the latest tennis news and Tweets to visitors.
  • London Fashion Week is putting the best Tweets and photos from the runway directly on their website.
  • Writer Margaret Atwood (@MargaretAtwood) has put an embedded timeline on her personal homepage, connecting visitors directly with the conversations she’s having with readers and other writers on Twitter.

Learn how to embed timelines of Tweets on your own website by reading our Developer Blog.

Brian Ellin – (@brianellin)
Product Manager

#DNC2012: 3 million Tweets and counting

septiembre 5

Although it’s just the first night at the Democratic National Convention in Charlotte, people have already posted more than 3 million Tweets, including #DNC2012 and related terms. In comparison, there were 4 million Tweets sent throughout the three days of last week’s Republican National Convention (#RNC2012).

Among tonight’s keynotes, First Lady Michelle Obama’s (@MichelleObama) primetime speech peaked at 28,003 Tweets per minute (TPM) at its conclusion — nearly double Republican candidate Mitt Romney’s (@MittRomney) 14,289 peak. One line in her speech this evening — “we’ve got so much more to do” — saw 22,004 TPM.

While the First Lady was addressing the convention, the President tweeted from the best seat in the (White) House:

Michelle’s biggest fans were watching from home:…

— Barack Obama (@BarackObama) September 5, 2012

With his TPM peak at 11,503, Mayor Julian Castro (@JulianCastro) drove more Twitter conversation than any #GOP2012 speaker except for Governor Romney. Massachusetts Governor Deval Patrick (@DevalPatrick) and Maryland Governor Martin O’Malley (@GovernorOMalley) also drove strong conversations on Twitter, with 6,909 and 7,502 peak TPM respectively.

Actor and activist Kal Penn (@KalPenn) grabbed our @gov team’s attention when he gave a Twitter shoutout during his stage appearance. Moments before taking his place at the podium, he tweeted his view — and his #sexyface — from backstage:

Backstage. On deck. Huge #firedup crowd! #sexyface…

— Kal Penn (@kalpenn) September 5, 2012

(In case you’re curious, #sexyface became its own trending topic with nearly 2,000 TPM.)

While many speakers were tweeting from backstage, some of the best pictures of the night came the floor of the convention itself. Delegates armed with smartphones brought us all closer to the podium with photos from their points of view. One of the best was @JoyCookPR, a North Carolina delegate, with prime position at the front of the delegates.

Gov. Tim Kaine of our neighboring state Virginia #DNC2012…

— Joy Cook (@JoyCookPR) September 4, 2012

From a position further back, New York delegate @EunicOrtiz was able to show the response of the crowd:

A sea of FOWARD NOT BACK signs. #dnc2012…

— Eunic Ortiz (@eunicortiz) September 5, 2012

Keep an eye on the #DNC2012 hashtag page through the rest of the convention this week as people tweet their experiences and reactions. We’ll also be tracking more of the big moments on @gov and on the blog.

Posted by Adam Sharp, Head of Government, News, and Social Innovation (@AdamS)

Kicking off #DNC2012

septiembre 4

Five million tweets and 600 miles later, the @gov team has landed in Charlotte, ready for another week of speeches, dancing delegates and convention kitsch at #DNC2012. We’ve launched a new event page,, where you’ll find Tweets about the presidential election straight from the Queen City.

The page will highlight insider views from Obama campaign staffers, featured DNC speakers, Charlotte organizers, delegates and members of the press. Leading up to the opening gavel and tonight’s speeches, it will bring those of you who can’t be here in Charlotte closer to the planning that goes into this quadrennial rite:

With Joaquin this morning. Getting ready.…

— Mayor Julián Castro (@JulianCastro) September 3, 2012

The GOP at DNC Rapid Response Center up and running in Charlotte this morning. #DNC2012 #tcot…

— Ryan Williams (@RyanGOP) September 3, 2012

This week, we’ll be tracking the biggest moments and trends that unfold on Twitter — keep an eye on this blog and be sure to follow @gov — and providing support and best practices to our users, old and new:

.@evins my first tweet #dnc2012. Thanks for the help!…

— Brian Schiff (@theradiorob) September 3, 2012

Posted by Adam Sharp, Head of Government, News, and Social Innovation (@AdamS)