Less than a year ago, Google officially announced Google Advisor, which let searchers compare prices on credit card fees, CDs, checking and saving accounts and also mortgage rates. Sometime about a month ago… seroundtable.com

Money.co.uk reports that Google will be buying BeatThatQuote.com. Google and BeatThatQuote.com have not officially confirmed this as of yet. BeatThatQuote.com is a price comparison websites for loans and financial products. The site offers comparison pricing on loans, mortgage rates, credit card… Please visit Search Engine Land for the full article. searchengineland.com

Posted by randfish Yesterday, Perfect Market, a company that "helps publishers create value from their online content with little effort and no risk1" released a study that’s been getting quite a bit of attention. The study analyzes the relative traffic value per visit of several types of content, coming to the conclusion2 that "while the [...]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Showing Four Top AdWords Ads, Top One Google Mortgage Ad When I search for [mortgage rates] in Google, I am presented with dozens of Google AdWords ads on the search [...]

Historically, Google has shown a maximum of three ads above its unpaid “editorial” search results. But now, the company is experimenting with four. Below is an example from a search for [mortgage rates] in Google: As you can see, there are four separate ads being displayed, rather than the usual maximum of three. The first [...]