Posted by wrttnwrd Most of us don’t get to choose what we write about. Your new client makes pollen-resistant underwear? Congratulations. You’re now an author specializing in allergen-repelling undergarments. This setup sounds pretty funny until you have to write 15 blog posts per month for PollenProof™’s new marketing campaign. The idea well runs dry pretty [...]

When launching a new marketing initiative, you often set a benchmark or baseline against which you measure success. You can gather a “baseline” before you make improvements, pick a number out of thin air or compare yourself to the industry average. Since neither picking a number out of thin air nor… Please visit Search Engine [...]

Maybe I’m biased, but I see conversion optimization as the epitome of the new marketing: an agile blend of analytical experimentation, creative content, engaging user experiences, and performance metrics. Those principles are applicable in almost every corner of the marketing department these… Please visit Search Engine Land for the full article. searchengineland.com

Nolo, the large legal book publisher, is planning a new marketing strategy. The new strategy is called SEO and their plan is to post portions of their book for Google and other search engines to index… seroundtable.com

We’re incredibly fortunate to play a role in one of the largest transformations of a profession in the history of modern business: the shift from “old marketing” to “new marketing.” We’ve all heard the big themes of this metamorphosis—speed, agility, testing, transparency, measurement, accountability, customer-centricity, micro-targeting—driven by waves of innovation with the web, search, social [...]

A week ago Bing announced a new marketing program for them to try to increase search market share. The program is called Bing Rewards and it works a lot like a credit card or airline miles program. How does it… seroundtable.com